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Boykin Management Company Announces the Appointment of
Michael Regli as Area Director of Sales and Marketing to the Sands Resorts
Cleveland, Ohio, August 1, 2005—Sands Resorts Holdings LLC and Boykin Management Company announce
the appointment of Michael Regli as Area Director of Sales and Marketing to Sands Resorts in Myrtle
Beach, South Carolina.
Mr. Regli joins Sands Resorts after serving as Managing Director of Hospitality for the Seven
Springs Mountain Resort, Pennsylvania’s largest ski and year-round resort. At Seven Springs, Mr.
Regli developed an aggressive sales and marketing plan to generate new business and group sales.
Michael also led a team in building an amphitheatre and creating a new revenue center, which spurred
significant sales for lodging, food and beverage.
A Montana native and graduate of Montana State University, Mr. Regli held the position of Director
of Sales and Marketing and National Sales Director for 12 years at Big Sky Ski and Summer Resort.
In 1998, he relocated to Wintergreen Resort near Charlottesville, VA, where he was Vice President of
Sales and Marketing for three years.
Mr. Regli is a member of the Hotel Sales and Marketing Association International (HSMAI) and various
other professional groups. Michael currently resides in Myrtle Beach with his wife, Sandy, and
their four children.
About Sands Resorts:
Sands Resorts, one of Myrtle Beach’s largest collections of oceanfront condominium hotel units,
suites and villas, is owned by Sands Resorts Holdings LLC, and managed by Boykin Management
Company. The Sands’ properties (www.sandsresorts.com) include 1,513 units and are proximate to one
another at the northern end of Myrtle Beach. Sands Resorts includes five condominium resort
properties: the Sand Dunes Resort Hotel, Ocean Dunes Resort and Villas, Sands Beach Club, Ocean
Forest Villas, and Ocean Forest Plaza. The Sands’ resort facilities include a multitude of
recreational activities and amenities, including the Sands Waterpark, indoor and outdoor pools, lazy
rivers, saunas and whirlpools, the Sands Health Club, and tennis courts. In addition, Sands has a
variety of oceanfront restaurants and lounges, the River City Café™, extensive conference and
meeting facilities, a centralized reservation center and a commercial laundry operation. Nearly
1,100 unit owners are enrolled in the Sands rental program.
About the Company:
Boykin Management Company, founded in 1958, is a leading professional hotel and resort management
company, specializing in first-class and upscale full-service, resort, condominium, and IACC
conference center hotels. The company operates over 8,000 rooms from coast to coast with many of its
hotels operating under the industry's leading brands including Marriott, Hilton, Doubletree, Embassy
Suites and Radisson. In addition to its branded hotels, Boykin Management Company operates a
distinctive collection of independent and beachfront resorts with extensive facilities and guest
amenities. In addition to the Sands Resorts in Myrtle Beach, South Carolina, the company manages the
resort operations and condominium rental programs at the Pink Shell Beach Resort & Spa in Ft. Myers
Beach, Florida; the Doubletree Ocean Point Resort & Spa in Sunny Isles (Miami), Florida; and The
Bilmar Beach Resort on Treasure Island, Florida. For more information on Boykin Management Company,
visit www.boykin.com.
Boykin Management Company contact: Julie Hudecek, Marketing Coordinator; 216-430-1293.
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